AT&T promises biggest launch ever for Lumia 900

The modern design of the Lumia 900 rivals that of the iPhone. 

AT&T and Nokia are bringing out the big guns when they launch the Lumia 900 next month.

"At all levels, this is a notch above anything we've ever done," AT&T device head Jeff Bradley said in an interview with CNET, noting that includes the launch of the iPhone.

The resources behind this campaign and the attention given underscore the importance of ensuring the Lumia 900 succeeds in the U.S. The device represents the best -- and some would argue last -- chance for for Nokia and the Windows Phone platform to have a breakout hit, something both have struggled to do in the past.

For consumers, the blitzkrieg will begin right around when the phone launches on April 8. AT&T and Nokia are readying a massive television marketing campaign to raise consumer awareness. The Lumia 900 will be the centerpiece at AT&T stores, with massive signs and posters promoting the device. Nokia and AT&T spent considerable time training store reps, and a majority of them will be carrying one with them at all times. The phone will launch with a number of accessories, which Bradley said sends an indirect message to consumers that the device is unique and important enough to get significant support.

"Before you walk in to the store, you know this is our hero phone," Bradley said, referring to the Lumia 900's flagship status.

The campaign is expected to last about six to eight weeks.